The idyllic island of Madeira is hitting the road in 2023 as demand continues to grow from travelling golfers, tour operators and agencies eager to explore one of Europe’s fastest emerging golf destinations.

Representatives from Madeira. Belongs to all – the consumer-facing brand of the Madeira Promotion Bureau – the Portuguese archipelago’s three golf clubs and destination management company ‘Golf in Madeira’ will showcase the destination at a number of high-profile golf trade shows across the continent over the coming months.

Madeira, voted the world’s leading island destination for the last eight years in a row at the World Travel Awards, launched its overseas promotional activity at the start of this month by exhibiting at Rheingolf Messe in Düsseldorf, Germany – Europe’s largest and leading retail exhibition for golf equipment, golf travel and golf lifestyles.

The island delegation will then head to the Republic of Ireland to highlight Madeira’s many golf and lifestyle experiences to visitors attending the Irish Golf Show from March 31 to April 1 before heading home to prepare for the 2023 International Golf Travel Market (IGTM), which will be held in Lisbon this year.

Taking place in the Portuguese capital from October 16-19, IGTM is the world’s event for the golf travel industry and Madeira is determined to make the most of the opportunity to showcase its wide-ranging and varied product to a global audience.

Andre Rodrigues, from Golf in Madeira, said: “It will be our pleasure to showcase the best golf holiday offers for the Madeira Islands over the coming months. The response we have received from golfers, tour operators and agencies to our product has been very positive over the last few years, and we’re looking forward to more and more players discovering what we have to offer in 2023 and beyond.”

Madeira features three first-class 18-hole golf courses – Palheiro GolfClube de Golfe Santo da Serra and Porto Santo Golfe as well as an array of outstanding historic, cultural and lifestyle experiences.

Located approximately 1,000km from the European mainland – and just 500km from the African continent – the island destination enjoys an amazingly mild climate, ranging from 25°c in the summer to 17°c in the winter, with very mild average temperatures and moderate humidity, making it the perfect year-round location for a golf break.

The best way to enjoy the island’s golf is with a Madeira Golf Passport which, providing holders with an unrivalled golf experience, is available to both individuals and groups and can be booked on a three or five-round basis.

For further information on Madeira, go to


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