A NEW CONCEPT OF A SUSTAINABLE AND EXCLUSIVE GOLF COURSE
Sustainability, exclusivity and health security will be the three pillars of La Hacienda, the new brand into which Millenium Hospitality has converted Alcaidesa Golf, one of the golf courses that already enjoyed greater recognition on the golf circuit.
The company, specialized in the luxury hotel sector in Spain and Portugal, has carried out a successful transformation of what is the only links golf course in southern Europe, in a project destined to become a flagship of this sport, with a privileged location in the vicinity of Sotogrande. After a profound reform, the La Hacienda golf course is scheduled to open in June 2022.
Javier Illán, president of Millenium Hospitality, presented the reform of the golf course at the Campo de Gibraltar stand at FITUR, which represents the first phase of a project, La Hacienda, which will include both the facilities of this practice and a resort of luxury, which will occupy the plots that Millenium Hospitality acquired in 2019. The complex, which aspires to become the benchmark for quality tourism in southern Europe, is located in the Cadiz municipality of San Roque, on the beachfront and when the transformation process is complete, it will have a 150-room hotel, villas and a renovated golf course.
Javier Illán detailed the development project and underlined that it is “a very important commitment for the company, in a strategic location due to its tourism potential and the absence of high-quality modern hotel complexes that customers and operators demand. With La Hacienda, we wanted to respond to this demand and that it will also perfectly complement Millenium’s portfolio of emblematic assets. In short, we want to be one of the best golf resorts on the European scene”.
“In fact, there is currently a huge pent-up demand for golf vacations and in the last months of 2021 we have already seen record bookings where international travel restrictions have been lifted,” remarks Illán.
Improvement of facilities and customer service
The company has worked to convert Alcaidesa Links, which has 18 holes Par 72, and which was inaugurated in 1992, into a modern and sustainable golf course, renewing the machinery, the fleet of buggies, as well as implementing a new operating system to optimize customer service. In addition, during the reform, special emphasis has been placed on health security after COVID. In fact, the International Golf Tourism Association (IAGTO) has recognized the work that was carried out during the months of the pandemic, awarding it the IAGTO Outstanding Service Award 2021 within the Golf Resort category. . A recognition of the flexibility, the efforts that have been made and the service offered to operators and customers during the time of the pandemic, as well as for having created a safe environment in its facilities by implementing all the measures against Covid-19.
The orography of the grounds of La Hacienda is made up of gentle slopes that descend towards the sea, ending in a beautiful beach, which creates a frontage of almost 2 km, which is why a large part of its holes border the beach. One of the peculiarities of the course that most impresses the visitor is its spectacular view of the Mediterranean, Gibraltar and Africa.
About Millennium Hospitality Real Estate
Millenium Hospitality Real Estate is a SOCIMI whose activity is focused on four and five-star hotel assets in high-growth areas. Millenium is committed to generating value through the acquisition of iconic buildings for their transformation into four and five star hotels. The company works actively to reach first level agreements with national and international operators in order to respond to the needs of luxury tourism: high quality services that are added to unique and well located buildings. The company premiered at the MAB on July 4, 2019.