OGIO Europe has strengthened its growing stable of high-profile golf ambassadors by securing the services of one of the sport’s most popular YouTube and media influencers.

James Robinson has established himself as one of the most respected names in the golf influencer market, with more than a quarter of a million subscribers on YouTube. Since being established in 2016, his YouTube channel James Robinson Golf has received in excess of 98 million views on the platform.

As part of the partnership, OGIO golf bags will feature in all future videos on the James Robinson Golf channel, while OGIO’s travel gear will also be used by the 35-year-old as he navigates his way around the world collating content.

Robinson said: “I’m really excited to be partnering up with OGIO.

“The innovation behind their golf bags and travel gear, along with the brand’s support in creators made this partnership a no brainer.”

Robinson becomes the latest official ambassador to join OGIO, following in the footsteps of fellow YouTuber Peter Finch. Alongside Finch, Robinson will help promote the launch of some of the brand’s upcoming golf bag ranges, including a new premium leather golf bag launching in Europe for the first time later this month.

The new line of products arrives following an initial 2024 launch which saw OGIO Europe release the Fuse Stand Bag, its first ever range of lightweight golf carry bags – with one bespoke stand-out design featuring a unique water-dipped pattern that gives each product a one-of-a-kind finish.

Building on the amazing success of the limited edition 2023 All Elements Silencer Cart Bag, OGIO released seven new designs of the bag as part of its 2024 golf bag range and the All Elements Woodē Hybrid Bag also returned to the market in a range of fresh, distinct designs.

Owned by Callaway Golf Company, OGIO sits alongside a portfolio of global brands, including Odyssey, Topgolf, Toptracer, TravisMathew and Jack Wolfskin.

Founded in 1987, OGIO has become well established with its inventive designs and technologically advanced personal storage products – making them a vital cog in the wheel across a wide variety of sports.

To shop the full range of OGIO products, please visit: www.eu.ogio.com.


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