OGIO Europe has released a range of new golf accessories to kickstart an exciting year which will see the launch of its largest ever variety of golf bag lines.

Building on the success of 2023 – a year which saw OGIO enjoy remarkable growth in the European market as it released a collection of eye-catching golf and non-golf products – the brand has started the new year by releasing a range of premium accessories.

Released in four eclectic themes – Aloha, Mo Lucky, Midnight Jungle and Swing Patrol – OGIO’s new towels and headcovers are available to purchase in the European market from January 22 for the first time following great success in the US.

OGIO’s new headcover range – featuring specific designs for drivers, fairway woods, hybrids and putters – has been created for golfers wishing to bring a further splash of colour to the golf course. The 16 new designs, along with four new towels, are the perfect accompaniment to the exciting 2024 range of OGIO golf bags, to be released in the coming weeks.

This year, OGIO is preparing to launch four golf bags as it prepares to break the mould again with several limited-edition lines. Returning to the market in 2024, OGIO will be releasing further limited-edition lines of its ground-breaking All Elements Silencer Cart Bag, the All Elements Woodē Hybrid bag with a new drop top. Two new bag lines will also be released over the coming months.

For golfers seeking sunnier climes in 2024, OGIO has also re-released some familiar favourite travel covers. The Alpha, Alpha Mid and Alpha Max travel covers are back by popular demand from January 22, with colourways including the striking pink and white Donuts designs, the block-styled Cyber Camo and the bold Navy Flower Party design all available to purchase.

The Sugar Skulls travel cover range – first launched in November 2022 and taking inspiration from the Mexican Day of the Dead celebration – has also returned.

In late February, OGIO’s extremely popular 2023 Bananarama design will also be returning to the Alpha Travel Cover in a limited-run release.

Michael Birch, OGIO sales and marketing manager EMEA, said: “We are delighted to launch a wider accessory line here in Europe, after a bumper year in 2023, and to also re-release some hugely popular travel cover designs.

“The last 12 months have been incredibly successful for us, and with a wider range of golf products than ever before, we are looking forward to another exciting year at OGIO.”

Owned by Callaway Golf Company, OGIO sits alongside a portfolio of global brands, including Topgolf, Toptracer, Odyssey, TravisMathew and Jack Wolfskin.

Founded in 1987, OGIO has become well established with its inventive designs and technologically advanced personal storage products – making them a vital cog in the wheel across a wide variety of sports.

To see the full range of OGIO products, please visit: www.eu.ogio.com.


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