OGIO Europe has released a new range of its popular Alpha Backpack while also unveiling a range of innovative and exciting accessories, perfect for fans of the outdoors, to the European lifestyle market for the first time ever.

Now available to purchase online, OGIO’s Alpha Backpack has been launched in three sizes and in an eye-catching set of colourways and patterns – including new designs Olive, Red Melting Geos and Shibori Dot.

Available in black as well as the three new colourways, OGIO’s innovative Alpha Lite bag weighs just one pound – the equivalent of a paperback book and half as much as OGIO’s Alpha 20L Backpack – and is the essential accessory for those who like to travel light. The compact yet sturdy bag costs £69 and possesses the durability the company’s products have become famous for.

OGIO’s ultimate everyday companion, the rugged mid-sized Alpha 20L Backpack is also available in the three new colourways, as well as eight other designs. Equipped with the durability and organisation you would expect from the premium brand, the bag features a dedicated laptop sleeve, two large water bottle pockets, a front-zippered valuable pocket and much more, and is retailing at £99.

Those looking for more size should try the Alpha 25L Backpack. Also available in the new designs, OGIO’s most fully loaded backpack comes with all the technology and features of the Alpha 20L Backpack, but with extra space. Retailing at £119, the bag is available in nine additional colourways.

The new Alpha Lite bag however is not the only fresh OGIO product arriving to the European market this April. With summer just around the corner, OGIO has launched both its Standard Can Cooler and Soft Cooler ranges.

The perfect size for your on-the-go adventure, the Soft Cooler keeps up to 12 canned drinks cool while you’re at the golf course, on the beach or heading out for a picnic. The cooler – which costs £39 – comes with a front zipper pocket for smaller items, a waterproof wipeable liner and is perfectly sized to fit in the back of a golf buggy.

Specifically designed to fit six cans, the Standard Can Cooler helps keep beverages cold for golf courses, sports fields or wherever your adventure may take you. Retailing at £29, the cooler comes with an adjustable shoulder strap for carrying ease and a waterproof liner.

OGIO’s newest items are the latest to be launched by the company as it builds on a hugely successful start to 2023. In January, OGIO released a new range of vibrant, pioneering golf travel cover designs to make travel easier than ever for golfers, and also brought its funky, stand-out, colour-option golf umbrellas to the European market.

Furthermore, the company released its exciting new range of stand and cart golf bags in a selection of eclectic colourways, with the All Elements Silencer Cart Bag bringing OGIO’s unique silencer technology back to the market. The premium 15-way moulded top – modified to work on oversized grips – delivers a more efficient way to organise your set by easily locking each club into place, preventing noisy rattling and damage.

Peter Finch, one of golf’s most popular YouTube and media influencers, has also recently joined OGIO as an official Global Golf Brand Ambassador, with the Manchester-based PGA professional now a central figure in the marketing and promotion of OGIO golf and travel product across the year.

Owned by Callaway Golf Company, OGIO is a premium active lifestyle title alongside a portfolio of global brands, including Callaway Golf, Odyssey, TravisMathew, Jack Wolfskin and Top Golf.

OGIO’s expertise extends into a vast range of expertly constructed luggage, backpacks, bags and accessories, which ensures it can cope with even the most testing of environments.

Founded in 1987, OGIO has become well established with its designs and technologically advanced personal storage products – making them a vital cog in the wheel across a wide variety of sports.

To shop the full range of OGIO products, please visit: www.eu.ogio.com.


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